Jersey City needed a new brand identity to appeal to prospective residents, business owners, and visitors. The city hosted a logo and tagline contest to kick off its branding and marketing campaign. We accepted the challenge.
 Caitlinn & Brian Ramsden are a husband and wife photo duo, documenting love and life in New York's Hudson Valley and beyond. They wanted to unify their business under one name and sought our help. Meet The Ramsdens.
 Photos by  Matthias Heiderich .