Jersey City sought a new brand identity to appeal to prospective residents, visitors, and business owners. The town hosted a widely publicized logo & tagline contest. We accepted the challenge.
For centuries, Jersey City has been a place for individuals to make their own. Our winning brand mark, punctuated with the tag line "make it yours," invites a new generation to join in its future. Beyond its appearance on billboards, in the press, and elsewhere, #jcmakeityours has become the unofficial social media signature of Jersey City. The campaign has improved the town's image and continues to tie together the town's commerce and culture.