Working with a first-time business owner, SAM developed the brand identity for Mom & Pops - a purveyor of personalized, handmade chocolate arrangements for special occasions. The founder started the business after watching her own mother make chocolates for family parties through the years. Quite literally a "mom and pops" operation.
SAM's branding - including the naming, visual identity, materials, and packaging exudes a warmth and wittiness that leaves all customers leaving with chocolate feeling just as welcome as when they arrived.
Below are some exploratory concepts that we still love but left on the cutting room floor